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PRIVACY

PRIVACY • DATA • SECURITY

Privacy Policy.

This Privacy Policy explains how ELTY handles personal information when you use LoudCheck.

Effective date: 15 August 2026

01 • RESPONSIBLE PARTY

Who we are

LoudCheck is an audio analysis service operated by ELTY in South Africa.

For privacy-related questions, requests or concerns, you can contact us at:

support@elty.co.za

02 • INFORMATION

Information we collect

LoudCheck collects information necessary to provide accounts, authentication, payments and the audio analysis service.

Account information

Depending on how your account is created, LoudCheck may process:

  • First name
  • Last name
  • Email address
  • Clerk user ID

Audio files

When you submit an audio file for analysis, LoudCheck processes that file to perform the requested analysis.

Uploaded audio files are not permanently stored by LoudCheck and are deleted after analysis.

03 • AUTHENTICATION

Account authentication

LoudCheck uses Clerk to provide account registration, authentication and related account-management functionality.

Authentication-related information may therefore be processed by Clerk in accordance with its own privacy practices and policies.

LoudCheck does not operate as the underlying authentication provider.

04 • PAYMENTS

Payment information

Payments for LoudCheck services are processed by Paystack.

ELTY/LoudCheck does not store users' complete card or banking details.

Payment information is handled by Paystack in accordance with Paystack's applicable privacy, security and payment-processing policies.

Information relating to a transaction may still be received or processed by LoudCheck where necessary to identify the transaction, provide purchased services, manage account access or maintain appropriate business records.

05 • AUDIO

How we handle your audio

Temporary processing

Audio files are processed for the purpose of performing the analysis requested by the user.

No permanent audio storage

Uploaded audio files are not permanently stored by LoudCheck and are deleted after analysis.

No AI training

User-uploaded audio is not used to train artificial intelligence or machine-learning models.

No third-party sharing

Uploaded audio files are not shared with third parties for unrelated purposes.

06 • RESULTS

Analysis results

LoudCheck does not currently store completed audio analysis results in its database.

The analysis is performed to provide the requested service and the resulting information is returned to the user as part of that analysis process.

07 • PURPOSE

How information is used

Information may be used where necessary to:

  • Create and manage your LoudCheck account.
  • Authenticate your identity and provide secure account access.
  • Process payments and purchased LoudCheck services.
  • Perform audio analysis requested by you.
  • Provide LoudCheck functionality and support.
  • Maintain the security and integrity of the service.
  • Detect and investigate fraud, abuse or attempts to compromise the system.
  • Comply with applicable legal obligations.
  • Resolve disputes and protect legitimate business interests.

08 • COOKIES

Cookies and similar technologies

LoudCheck does not currently use cookies for advertising, behavioural tracking or analytics.

Third-party services used to provide functionality such as authentication may use their own technical mechanisms as described in their respective policies.

09 • ANALYTICS

Analytics and search services

LoudCheck does not currently use Google Analytics, Meta/Facebook Pixel, Microsoft Clarity or another general-purpose visitor analytics platform.

ELTY may use search-engine webmaster services, including Google Search Console and Microsoft/Bing Webmaster tools, to understand how the website is indexed and presented in search engines.

These services are primarily used for website search visibility, indexing and technical diagnostics rather than behavioural advertising.

10 • SERVICE PROVIDERS

Third-party services

LoudCheck relies on certain third-party technology providers to operate parts of the service.

Clerk

Used for account registration, authentication and account-related functionality.

Paystack

Used to process payments for LoudCheck services.

Railway

Used as part of the infrastructure supporting LoudCheck's audio analysis service.

Third-party providers may process information necessary to provide their services. Their handling of information is subject to their respective terms and privacy policies.

11 • RETENTION

Data retention

ELTY does not currently define a fixed retention period for account information.

Account information may be retained while an account remains active and for a reasonable period afterwards where necessary for legitimate business purposes, including legal compliance, accounting, security, fraud prevention, dispute resolution or enforcement of applicable agreements.

Uploaded audio files are treated differently: they are processed for analysis and are deleted after analysis rather than being retained as a permanent audio library.

12 • YOUR CONTENT

Your music remains yours

You retain ownership of the music and audio content you submit to LoudCheck.

Submitting audio to LoudCheck does not transfer ownership of your music or intellectual property to ELTY.

You are responsible for ensuring that you have the necessary rights and permissions to submit audio for analysis.

13 • ELTY PROPERTY

LoudCheck intellectual property

LoudCheck and its associated intellectual property remain the property of ELTY, subject to any rights belonging to third parties.

This includes, among other things:

  • LoudCheck software
  • Methodology
  • Algorithms
  • System design
  • Reports and report formats
  • Branding and trademarks
  • Website design and content

14 • SECURITY

Security

ELTY takes reasonable measures intended to protect information processed through LoudCheck against unauthorized access, misuse, loss or disclosure.

However, no internet-based service or method of electronic transmission can be guaranteed to be completely secure.

Users should therefore avoid submitting information that is unnecessary for the requested analysis.

15 • YOUR RIGHTS

Privacy requests

If you have a question about personal information processed by LoudCheck, or would like to make a privacy-related request, contact:

support@elty.co.za

Depending on the circumstances and applicable law, you may request access to, correction of, deletion of or other appropriate action concerning personal information held by ELTY.

ELTY may need to verify the identity of the person making a request before providing or changing personal information.

16 • ELIGIBILITY

Children and minors

LoudCheck is intended for general use, but users must comply with applicable age requirements and legal requirements when creating an account and using paid services.

If you believe that personal information belonging to a child has been submitted to LoudCheck in circumstances where it should not have been, please contact us at support@elty.co.za .

17 • PROCESSING

Third-party and international processing

Some of the third-party technology providers used by LoudCheck may process information in countries outside South Africa.

Where information is processed through a third-party provider, that provider's applicable terms, privacy practices and security measures may apply.

18 • UPDATES

Changes to this Privacy Policy

ELTY may update this Privacy Policy from time to time to reflect changes to LoudCheck, applicable legal requirements, technology or data-processing practices.

When material changes are made, the updated policy will be published on this page with a revised effective date.

19 • LOUDCHECK

About LoudCheck analysis

LoudCheck provides analytical decision support based on measurable characteristics of submitted audio. LoudCheck does not guarantee streaming-platform acceptance, commercial success or a particular artistic outcome.

LoudCheck is not a replacement for the professional judgment of a qualified mixing or mastering engineer.

20 • CONTACT

Contact ELTY

PRIVACY CONTACT

For privacy questions or data-related requests:

support@elty.co.za

FINAL STATEMENT

Privacy by design.

LoudCheck is designed to process the information necessary to provide its service while minimizing unnecessary retention of user audio and analysis data.

Your music remains yours. LoudCheck's purpose is to analyze submitted audio, not to build a permanent library of user recordings or use those recordings to train AI models.